There are advertisements on the T.V. and posters are everywhere. Some marketing strategies are so similar to the company's past advertisement that I can just know which company is being represented instantly. There was a commercial I saw recently with two cartoon cats in a cage. They were having a conversation about getting adopted and why they haven't been adopted yet. In the end they were going to sleep and one said, maybe tomorrow. I thought it was so cute and makes me want to adopt kitties, but I know they are not allowed at my house and my mom hates the smell of them.
I think marking strategies that are not effective depend on different things like the colors they use or the story in it. Sometimes I have no idea what is happening in some commercials or sometimes the colors are too hard to look at. Some strategies involve being different to stand out, but some are too strange to even comprehend.
Hello Rawrgles,
ReplyDeleteI agree with you when you say that colors can affect a marketing strategy. I am pushed away from advertisements if they don't include colors I enjoy looking at. I also think that certain types of advertisements are ineffective if it's boring or if it doesn't make sense (like Geico ...) haha.
A company's advertisements being similar can be both a good and bad thing. It's good because, like you mentioned, they are remembered and can be noticed instantly. People can automatically tell if a brand is being represented by clues (like a red target for Target). However, it can also be bad because it can get repetitive and boring.
I agree that visual things like colors really make a difference in how persuasive or effective the ad can be. I also mentioned the use of music in my post which I think also makes a nice effect. I love it when commercials use nice, happy songs that provoke positive moods. Then there’s ASPCA with their sad, sad Sarah McLachlan song which just makes me pity the animals and feel guilty (could be good or bad). I also agree with you that some ads try to be really different that it could just end being plain weird. Some are too dramatic and too sexy like perfume or cologne ads that they can be quite funny even when they’re being all serious.
ReplyDeleteI agree with you that colors can affect a business's marketing strategy. For example, I think red and yellow together make people hungry, that's why they're the colors for the logos for McDonalds, In-N-Out, Carl's Jr., etc. I also agree with you that the commercials that involve animals makes people want to get a pet because they look so cute. Aside from having the cute commercials for pets, they also have the sad ones, like the one with Sarah McLachlan. The music that they play in the background also has a lot to get to peoples'emotions. With that commercial, they also only show the pets that look sad, so that people will want to buy/adopt them. Overall, I really like your post and I like the examples you used.
ReplyDeleteI agree with both points you make in this post. Some companies really do do the same exact strategy with every product, even if they are the same. I feel like an example of this is Apple. I believe it is effective in getting the point across and spreading the word of the new product, but at the same time, I am getting tired of it. They have not changed a design of the product, or even the advertisements. They are easily recognizable and can even be seen as the top of the food chain and be one of, if not the biggest company right now.
ReplyDeleteI also agree with the idea of colors. Some ads are perfect in black and white, and some are perfect with bright colors that make it shine. I believe this all depends on the product. If a company wants to be "classy" or promote something simple they can use black and white. But also, if they want to express something fun, they will use bright co.ors to attract attention.