Ch 10 #3

The concept that I liked the most in the Boss textbook is the idea of product placement. The location where items are placed in a store is a very important factor in the sales of that item. Items that are placed higher up on shelves are less likely to be seen if the customers do not specifically look up there. The same with the items on the bottom. The items placed on the middle shelves will get the most attention and will probably be bought the most. The most the items are seen by consumers, the more likely they would be bought. This does not just apply to super markets. This also applies to the T.V and advertisements outside. If these commercials are posters are seen often, people will begin to recognize that brand and will most likely to try it. Most big name companies are well aware of this and spend lots of money on advertisements to make sure people see their products.